Princess Cruises has launched its first advertising campaign for Asia and other emerging international markets that were written and produced for those international markets, titled "Princessa."
Princessa showcases the most popular worldwide cruise destinations offered by Princess Cruises through a beautiful storytelling moment of a multi-generational family onboard.
Campaign elements include a 2 1/2 minute short film, 30-second TV and OTV spots, and a dynamically-translated microsite where site visitors can participate in a short quiz to learn their travel personality and view itineraries for recommended travel destinations.
Filmmaker James Seale shot and directed the commercial, which was written and produced at Princess Cruises. Jordan Critz -- an American award-winning composer and songwriter -- wrote the film's original score. The campaign's print images were shot by French photographer Nico Therin.
Matt Hochberg
Matt loves to cruise, and started Cruise.Blog as a place to share different cruise experiences, advice, and what to know before going on a cruise.
He lives in Florida with his wife and two daughters, where he can be found on any given day trying to convince his wife they "need" to book another cruise.
