Celebrity Cruises has always been a popular cruise line, but they just broke one of their own records.
Celebrity had its single largest booking day ever on Black Friday, followed by its strongest Cyber Monday in history.
"All of the recent exposure highlighting Celebrity’s innovative ship design and onboard offerings built incredible demand from consumers longing to experience the world in new ways and through a new level of relaxed luxury," said Celebrity Cruises President and CEO Lisa Lutoff-Perlo.
"We saw demand across the full depth and breadth of our itinerary offerings around the globe and we can’t wait to take our guests to the world’s best places on the world’s best places, our Celebrity ships."
Black Friday and Cyber Monday are not just big holidays for retailers. Consumers expect nearly all brands they shop to offer some kind of discount or promotion, and the cruise industry is no stranger.
Celebrity was one of the first cruise line's to announce their 2022 Black Friday deal, which included discounts up to 75%, onboard credits, and even airfare credits for European cruises.
High demand for cruises
Future guests locked-in vacations on brand-new itineraries that take in the rich history of Europe, the glacial beauty of Alaska, the sun-drenched charm of the Caribbean, and the physical and cultural beauty of Japan and Southeast Asia.
The new offerings include first-ever homeports for some of Celebrity’s award-winning Edge Series® ships; new year-round offerings in Europe, with new ports; new overnights and double overnights; and new experiences across the rich cultures of every continent and corner of the world while basking in the fullness of the Celebrity cruise experience.
The record-high sales performance follows Celebrity Cruises’ launch of both a new “Journey WonderFULL" campaign and the much-lauded Celebrity Beyond earlier in the month, with ship Godmother Simone Biles overseeing the special naming ceremony honors.
The stunning new ship also served as the backdrop for Bravo’s “Watch What Happens Live with Andy Cohen.” In a first-of-its-kind taping for the show, Andy Cohen hosted all five Captains from the successful Below Deck franchise - along with Celebrity’s own Captain Kate McCue - in front of a live studio audience onboard the ship and a global viewing audience.
Matt Hochberg
Matt loves to cruise, and started Cruise.Blog as a place to share different cruise experiences, advice, and what to know before going on a cruise.
He lives in Florida with his wife and two daughters, where he can be found on any given day trying to convince his wife they "need" to book another cruise.
