MSC Cruises announced former executive Ken Muskat is returning to the cruise line as its new EVP Chief Operating Officer for the U.S. market.
Muskat previously served two years as CEO of China-based SkySea Cruise Line.
In this role, Muskat will report to Roberto Fusaro, President, North America, and will manage directly all travel trade-facing functions as well as Hotel Operations, Contact Center, Revenue Management, Marketing and Communications.
Muskat's return coincides with the launch of MSC's new private island, Ocean Cay MSC Marine Reserve, as well as the recently-announced development of a new, dedicated MSC Cruises terminal at PortMiami to move directly under the management of the local team, reporting to the President of MSC Cruises North America.
Gianni Onorato, CEO of MSC Cruises, commented: “We welcome Ken back to the MSC Cruises family. With his joining in this newly-created role, which will bring directly under him all key trade and consumer-facing functions in the U.S. market, we are looking to take our commitment especially to our travel agent partners to the next level.”