Virgin Voyages unveils look of its suites for first cruise ship
Virgin Voyages, the new lifestyle brand set to disrupt the travel industry, today released several designs and images of their RockStar Suites. The new company is throwing out traditional clichés on luxury and formalities, and instead bringing Rebellious Luxe to life at sea with their RockStar Suites designed by Tom Dixon’s Design Research Studio as the pinnacle of that experience.
Highlights of the Massive Suite, the top suite aboard the Scarlet Lady, include its very own guitar-clad music room, views of the ocean from every corner of the suite, and a massive terrace complete with its own Peek-a-View outdoor shower, hot tub, hammocks and a runway outdoor dining table, where a staircase will help Sailors make their way on top of the table for dancing.
“Virgin has always avoided stuffy formalities and brought a lot of excitement and a bit of rebelliousness to our customer experiences,” said Sir Richard Branson, Founder of the Virgin Group. “With these glamorous suites, Virgin Voyages is bringing rock and roll to the high seas and spoiling our Sailors like the rockstars they are.”
“We have combined brilliant design and Virgin Voyages’ epic Sailor experience vision to create a completely new version of luxury-- Rebellious Luxe, which is at the intersection of luxury and a rebellious attitude that makes everything we do different, indulgent and meaningfully relevant to our Sailors. Whether they want to sleep all day, praise the sun with yoga at dusk or party all night, our RockStar Suite Sailors can live out their fantasies aboard the Scarlet Lady,” said Tom McAlpin CEO of Virgin Voyages.
Virgin Voyages’ RockStar Suites bring a fresh take to yachting glamour steeped in the Virgin brand’s rock and roll heritage. Inspired by mega yachts and rock and roll style icons like Grace Jones, the RockStar Suites feature Tom Dixon’s iconic retro-futurism designs with a palette of deep blues used with iridescent dichroic elements to echo the colors of the sky and sea when sailing. Touches of yacht materiality are sprinkled throughout the suites with real leather finishes, marble-clad bathrooms and Terrazzo flooring. The suite’s design features nautical nods with a brass glam station and accenting beauty counter and bedhead lighting. The supremely modern suites boast high-quality design elements and bespoke Tom Dixon furniture pieces. Because music is the soundtrack to the soul, each suite is equipped with a vinyl turntable.
“We were intrigued to be appointed to rethink some of the most interesting spaces on this ship. A very rare opportunity to delve into a completely new escapist realm,” said Tom Dixon.
With suites situated atop of the Scarlet Lady, RockStar Suites Sailors will have the best view that money can buy, with all suites purposefully configured to maximize the view of the ocean. Many of the ship’s suites feature a Peek-a-Boo shower, an all marble shower with a dichroic glass window carved in the center so Sailors can always look out at the ocean. Rockstars who opt for the ship’s top Mega RockStar Suites, can bathe under the sun or stars with their very own Peek-a-View outdoor shower.
Because a rockstar can never have too much champagne, the sea terrace for each suite will feature a specially-designed champagne table where an ice bucket fits perfectly at the center of the table situated next to stargazing loungers, and Yellow Leaf brand, sustainably sourced terrace hammocks.
RockStar Suites Sailors will live their best lives all taken care of by the RockStar Services Crew, from time of booking, to sail away and throughout their voyage. There will be backstage access for RockStar Suites Sailors at every corner, with early access to onboard entertainment, restaurants, Shore Things, a private transfer to and from the ship in Miami and an exclusive express VIP pathway to the ship during embarkation. RockStar Suites Sailors will have their very own wardrobe team to help unpack and repack, complimentary pressing service and nightly express swimsuit drying service-- because no rockstar should ever have a wet bottom.
In Rebellious Luxe fashion, Virgin Voyages has reimagined the mini-bar for its rockstars, instead, suites will have a full bar and cocktail kit fit for a rockstar, with the first round on the house.
All RockStar Suites Sailors will have access to Richard’s Rooftop, their very own private members club-- a secluded place for them to bask under the sun or have a drink under the stars.
All suites are clever cabins, with mood lighting that automatically adjusts to match the time of day and in room tablets that allow sailors to adjust the room’s lighting. Sailors will enjoy luxurious comforts like premium linens and a plush European king bed in every suite as well as upgraded bath amenities for pampering.
Sailors looking to up their vacation game, can opt for one of the Scarlet Lady’s Mega RockStar Suites, primely located on deck 15. Mega RockStar Suites will receive a personalized bar filled with their favorites, and the RockStar Services Crew will tend to their rockstar rider list, digging up whatever their heart may desire to make their voyage perfect-- all red gummy bears, an electric guitar and beyond. With only 78 RockStar Suites aboard the Scarlet Lady, among them are 15 Mega RockStar Suites, aptly named the Massive Suites, Fab Suites, Posh Suites and Gorgeous Suites.
There are only two Massive Suites aboard the Scarlet Lady, with each suite sitting atop of the ship’s bridge. These 2,147 square foot suites, are a place that legends dream of-- each with its very own music room, which seconds as an extra bedroom that is stocked with guitars and an amplifier. At the center of the Massive Suite is a circular oversized couch set up, perfect for conversation and cocktails from the suite’s adjacent in-room bar. Rockstars can primp for an appearance aboard the Scarlet Lady in the suite’s glamorous bath and dressing room area complete with a hot tub, vanity area, two full-sized wardrobes and a marble-clad bathroom with a Peek-a-Boo shower area that overlooks the bedroom and out to the ocean. The Massive Suite’s larger-than-life terrace will be where friends, family and groupies alike can enjoy a private hot tub, a Peek-a-View outdoor shower, a circular conversation pit, a lookout point with stargazing loungers and two full length hammocks. Sailors in the Massive Suite can climb a staircase to the top of the runway outdoor table for dining and dancing in full rockstar glory.