Today, September 1st 2022, Norwegian Cruise Line announced their newest partnership with the beverage company, Coca-Cola.
This announcement closely follows the debut of Norwegian Cruise Line’s newest ship, the Norwegian Prima. “Norwegian Prima will be the first vessel in NCL’s 18-ship fleet to carry Coca-Cola as its official soft drink, with the remaining ships to follow in the coming months. We are so excited to be partnered with this classic brand and be able to provide our guests with the comfort of the familiar Coca-Cola taste onboard”, states NCL about the partnership.
The remaining of Norwegian Cruise Line’s 18-ship fleet will begin carrying Coca-Cola beverages by the end of December 2022.
To celebrate the partnership, the President and CEO of Norwegian Cruise Line, Harry Sommer toasted to the exciting moment with the Coca-Cola polar bear.
“With the historic debut of Norwegian Prima, Norwegian Cruise Line continues to push boundaries across every element of the guest experience, so its perfectly fitting that we are unveiling and bringing onboard a fresh, new beverage partnership with Coca-Cola during the christening of Norwegian Prima,” stated Harry Sommer.
The Norwegian Prima made its debut this past week, on August 27th, in Reykjavik Iceland. More than 2,500 guests were in attendance for the celebration, as well as the pop star Katy Perry, the godmother of the Norwegian Prima.
“As a company rooted in history, Norwegian Cruise Line is honored to align with a fellow beloved brand, Coca-Cola, and we look forward to leveraging this relationship to continue to enhance our guest experience,” said Sommer, President and Chief Executive Officer of Norwegian Cruise Line.
The Norwegian Prima is one of what will be six vessels in NCL’s newest ship class. The Prima was constructed in Marghera, Italy, by the Italian shipbuilder Fincantieri. Norwegian Prima measures 965 feet long, 143,535 gross tons, and is capable of accommodating up to 3,100 guests at full capacity.