Norwegian Cruise Line announced a new name for its popular drink package, along with the addition of a new drink package for guests who enjoy the best kind of liquor.

The Ultimate Beverage Package has been renamed to the Premium Beverage Package, and a new Premium-Plus Package has been added.  The Premium Beverage Package will continue to be offered as a free perk, while the Premium-Plus Package will not.

MSC Cruises announced it will expand the shopping experience on MSC Bellissima.  The ship has plans for a Mediterranean-style promenade and the adjustment of the shopping experience to fit different markets. 

Over 8,000 square feet of retail shopping space will be offered across 315-foot-long promenade on the new ship.

Princess Cruises says it will launch MedallionNet, which it promises will be the best Wi-Fi at sea, to more than half of its fleet.

Princess will continue its swift expansion of MedallionNet to add the service on additional ships by the end of 2019. MedallionNet expands to Coral Princess and Island Princess in time for the Alaska season, Crown Princess and Emerald Princess for sailings during this summer to Europe and on Golden Princess and Sky Princess this fall. MedallionNet is currently available on Caribbean Princess, Regal Princess, Royal Princess and Ruby Princess.

During an earnings call with investors, Norwegian Cruise Line announced its new Cruise Freedom technology initiative will debut on Norwegian Encore later this year.

Norwegian indicated Cruise Freedom will include wearables, along with the new Cruise Norwegian app.

Royal Caribbean has released new construction photos that show off the progress being made on its newest ship, Spectrum of the Seas.

Princess Cruises has launched its first advertising campaign for Asia and other emerging international markets that were written and produced for those international markets, titled "Princessa."

Princessa showcases the most popular worldwide cruise destinations offered by Princess Cruises through a beautiful storytelling moment of a multi-generational family onboard.

If you are going on your first cruise vacation, here are ten rookie mistakes to avoid. Not only will these tips help you have a better vacation, but you will feel like a cruising pro!

Booking a flight too early after the cruise

Typically we see first time cruisers book a return flight home that cuts things too close.  The problem is guests see that the ship returns to the port at some early hour, like 6am, and assume that is when they can get off the ship.

Celebrity Cruises announced partnerships with two big names in the entertainment and culinary worlds—the American Ballet Theatre and Michelin-starred Chef Daniel Boulud.

Celebrity is teaming up for a pas de deux with one of the most acclaimed dance companies in the world, American Ballet Theatre. Founded in 1939, American Ballet Theatre is coming aboard Celebrity’s ships to bring guests the best classical dance experience at sea.